US AND BRITISH FILM INDUSTRY
Public service broadcasting consists of television programmes supplied by an official or government organization, rather than by a commercial company. Such programmes often provide inform, education, as well as entertain.
Commercial is a sponsored or paid for by an advertiser.
For example the BBC is a public service, this is a channel which does not allow incorporate commercials advertised.
Channel 5 for example convey a message and their revenue is normally fund privately owned television networks.
The 1995 film GoldenEye was the focus of a highly successful BMW campaign, devised by product placement specialist Karen Sortito, which promoted the automaker's new Z3 model. Sales of the Z3 surged as film claimed the top spot at the box office. For the next film in the James Bond franchise, Tomorrow Never Dies, Sortito created a $100 million promotional campaign that included tie-ins with BMW, Visa, L'Oreal, Erricsson, Hieneken, Avis and Omega SA. The film brought in more than $300 million dollars.
Product placement is when a company pays a TV channel or a programme-maker to include its products or brands in a programme. Ofcom is responsible for the rules governing product placement, including what can and can’t be shown on TV screens.
Product placement in films and international programmes (such as US drama series) has been allowed on UK television for many years.
From 28 February 2011 TV programmes made for UK audiences can contain product placement as long as they comply with Ofcom's rules.
These rules apply to all programmes broadcast on channels licensed by Ofcom and include some channels that broadcast outside of the UK.
HOLLYOAKS PRODUCT PLACEMENT
Hollyoaks has landed a product placement contract with cosmetics and beauty company L'Oréal. Hollyoaks production company Lime Pictures have secured a six-month deal with the firm.
L'Oréal products will now appear in a number of settings on the show, including at the village's gym. They may also feature on adverts displayed on the local bus stop.
House of Cards
Known as the UK Film Industry - companies and financial aids funds one film but if one company invest loads of money the whole 'house' collapses. 'The King Speech for example was funded by The British Film Council but if any money was pulled out the film would have fallen apart because there budget is a big part of the industry unlike American Film industry were it isn't a big issue with money because they are funded by one of the 'Big Six.' 'Twilight' for example lost £1,200,000 of funding because it was going into re procession. However Summit Entertainment fixed the problem due to having the contacts. Consequently that then brings arguments saying that it is unfair to other components that havent got that much money and they will never stop producing hugh quality films because of the funding and the private companies.